Brand Manager - Partner Brands

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The Opportunity

Reporting directly to the Director of Marketing, this position will lead national innovation strategy, product commercialization, and brand stewardship activities across the Boston Beer Company portfolio. To be successful in this role, the individual must be a skilled communicator who is organized, reliable, and experienced in bringing ideas from concept to commercialization. Strong project management skills are required to navigate a complex network of internal and external stakeholders, including Boston Beer Company, creative agency partners, and organizations such as the NHL.

• Lead the development and execution of annual innovation strategies for all Boston Beer Company brands.
• Lead the development and presentation of innovation stories for customer pitches and presentations.
• Lead the product commercialization process, including packaging development, cross-functional collaboration, and regulatory approvals for all Boston Beer Company brands.
• Develop internal selling tools to equip and support the sales team.
• Develop, maintain, and champion brand guidelines across the organization.
• Lead strategic research initiatives to inform innovation and communication strategies in partnership with external research providers such as Ipsos, Zappi, and Caddle.
• Manage the overall SKU portfolio.
• Manage the total brand marketing budget, including planning, tracking, and reporting.
• Identify and implement process improvements to optimize ways of working and enhance brand performance.

Skills

• Packaging Expertise: Strong understanding of CFIA regulations and a demonstrated history of regulatory compliance.
• Communication: Consistently delivers clear, concise, and structured feedback.
• Project Management: Ability to organize and engage stakeholders through complex packaging and advertising processes.
• Creativity: Brings innovative thinking to both what we do and how we do it.
• Analytical Thinking: Strong ability to distill data and insights into strategic recommendations and action.
• Organizational Agility: Ability to navigate a complex network of internal and external stakeholders.
• Time Management: Effectively prioritizes competing initiatives and deadlines.
• Passion: Demonstrates intrinsic motivation to deliver high-quality work.
• Entrepreneurial Spirit: Thrives in ambiguity and embraces an all-hands-on-deck environment.
• Financial Acumen: Experience managing budgets and tracking expenditures.
• Teamwork: Collaborates effectively to support cross-functional goals and colleagues.

• Post-secondary education, marketing concentration preferred.
• +5 years' marketing experience, previous experience in Marketing is preferred.
• Beverage alcohol or CPG industry experience is an asset.
• Ability to travel within Canada and the U.S. is an asset.
• Experience leveraging Artificial Intelligence (AI) is an asset.
• Proficiency with PC Applications (Excel, Teams, Viva Engage, Outlook, etc.) is an asset.
• Proficiency with Canva is an asset.
• Proficiency with Project Management Tools (Workfront, Monday.com, etc.) is an asset.

Moosehead Breweries is the last major brewery in Canada still owned by Canadians. Headquartered in Saint John, New Brunswick, the company has been led by the Oland family since 1867. What makes Moosehead so unique is that when challenges arise, we face them head-on. At Moosehead we're a team of doers. We believe that obstacles are opportunities to show the world what you're capable of. We exist to reawaken and reward the courage to go after what's difficult.

What can you expect from us?

Respect. We treat all employees with respect at Moosehead, after all, respect is one of our core values.

What do we offer:

• Benefits package including a highly rated Health, Dental, Vision and an Employee Assistance Program
• Corporate Bonus Program
• Leadership Development Program
• An annual Wellness Reimbursement program
• Maternity/Paternity Leave program
• Mobile Allowance

Qualified applicants are invited to submit their cover letter and resume by 5:00PM EST on Friday, July 31st, 2026.

As a national, family-owned business, we are striving to build an equitable, diverse and inclusive team that best represents the wholesome values of Canada. If you require an accommodation through the recruitment process, please advise within your Resume or Cover Letter.

Moosehead Breweries greatly appreciates the interest of all applicants; however only selected candidates will be contacted.