Business Analyst - Mobile & Web Applications

Company Overview

IMS is a leader in connected car and telematics services. We provide services and analytics to insurers, governments, and enterprises. We are proud to be the developer of the industry-acclaimed, cloud-based connected car platform. From insurers and governments to dealerships and everyday drivers, we’re proud to produce technology that makes driving  - Safer. Smarter. Greener.  

 
Job Description

The Business Analyst for Mobile & Web Applications is responsible for translating product strategy into detailed requirements, facilitating communication between stakeholders and development teams, and ensuring successful delivery of IMS's user-facing digital products. This role supports the product lifecycle for our OneApp mobile application (iOS/Android) serving drivers and end-users, and our DriveSync Hub web interface serving business customers and insurers. 

The Business Analyst will work closely with the Chief Product Officer, Engineering teams, Sales, Account Management, Technical Support, and external stakeholders to document requirements, manage product backlogs, and facilitate product development. This role requires strong analytical skills, the ability to translate business needs into technical specifications for both mobile and web platforms, and excellent stakeholder management capabilities to balance the demands of individual drivers with the analytical and operational requirements of business users. 

 
Key Responsibilities
 

Requirements Management & Documentation

• Translate product roadmap and strategic direction into detailed, actionable requirements for OneApp mobile application and DriveSync Hub web interface. 

• Document functional and non-functional requirements for mobile (iOS/Android) and web platforms, ensuring technical feasibility and alignment with business objectives. 

• Create and maintain user stories, acceptance criteria, process flows, wireframes, and technical specifications that guide engineering teams. 

• Maintain comprehensive documentation of product features, business rules, and system behaviours across both mobile and web platforms. 

• Ensure consistency and integration requirements between mobile and web experiences are clearly documented and communicated to development teams. 

• Facilitate requirements gathering sessions with stakeholders to understand both B2C mobile app needs (driver engagement, ease of use, performance) and B2B web interface needs (business insights, reporting, operational efficiency). 
   

Backlog Management & Product Development Support

• Manage and maintain product backlogs for both mobile and web applications in Jira, ensuring stories are well-defined, prioritized, and ready for development. 

• Support the product release process for iOS, Android, and web platforms, coordinating requirements and documentation across Engineering, Marketing, Sales, and Technical Support. 

• Work with Engineering teams (mobile, web, and SDK) to clarify requirements, answer questions, and resolve ambiguities during development. 

• Facilitate sprint planning, backlog refinement, and sprint reviews, ensuring development teams have clear, actionable requirements. 

• Coordinate with Mobile/SDK Product Owner and Platform team Product Owners to document integration requirements and dependencies between platform capabilities and user-facing applications. 

• Support acceptance testing and quality assurance processes by defining test scenarios and validating implementations against requirements. 

• Maintain app store content requirements (App Store, Google Play) including app descriptions, screenshots, and metadata specifications. 

Stakeholder Collaboration & Communication

• Act as a liaison between business stakeholders, product leadership, and technical teams, ensuring requirements are clearly communicated and understood. 

• Collaborate with Sales and Account Management teams to gather both driver requirements and business customer needs, translating them into detailed specifications. 

• Facilitate workshops and requirements sessions with stakeholders to elicit, analyze, and document business needs for both B2C and B2B audiences. 

• Support product proposals and roadmap planning by providing impact analysis, effort estimates (in collaboration with Engineering), and feasibility assessments. 

• Partner with UX/UI design teams to document user experience requirements and ensure specifications align with design mockups. 

• Maintain clear communication channels with Mobile/SDK Product Owner and Platform team Product Owners to ensure alignment on integration points and dependencies. 

Analysis & Research Support 

• Conduct business analysis to understand customer pain points, workflows, and requirements for both individual drivers and business clients. 

• Analyze user behavior data, app analytics, and web metrics to support product decisions and identify improvement opportunities. 

• Document competitive analysis findings and translate them into actionable requirements to ensure IMS products remain competitive. 

• Support pre-sales activities by documenting product capabilities, creating requirement specifications for demonstrations and proofs of concept for both mobile and web products. 

• Monitor and document app store ratings, user reviews, and customer feedback to support continuous product improvement. 

• Research industry best practices in mobile app design, web application patterns, telematics, and InsurTech to inform requirements definition. 

 
Key Requirements

We know you will have a wide skill set, but to thrive in this role, we think you will need:

• 3+ years of experience in business analysis, preferably in technology or software development environments. 

• Proven experience documenting requirements for both mobile applications (iOS/Android) and web applications, ideally in a B2B2C environment. 

• Strong ability to write clear, detailed requirements documentation including user stories, acceptance criteria, process flows, and technical specifications for both mobile and web platforms. 

• Experience managing product backlogs in Jira, including story creation, refinement, and prioritization support. 

• Strong understanding of software development lifecycles, including Agile and Scrum methodologies, with hands-on experience in sprint planning and backlog management. 

• Understanding of mobile app development constraints (app size, battery usage, offline functionality, device permissions) to write realistic requirements. 

• Familiarity with web application development and SaaS platform concepts to document appropriate specifications. 

• Experience facilitating requirements workshops and stakeholder sessions to elicit, analyze, and document business needs. 

• Excellent communication and interpersonal skills, with ability to translate between business stakeholders and technical teams. 

• Strong analytical mindset with ability to interpret data, identify patterns, and document insights. 

• Highly organized, detail-oriented, and capable of managing multiple concurrent requirements streams. 

• Proficiency in business analysis tools (Jira, Confluence, Visio, Lucidchart) and Microsoft Office Suite (Word, Excel, PowerPoint). 

Other Contextual Information 

• While we accommodate a remote working environment, some in-office presence in Waterloo will be needed for planning, requirements workshops, and sprint ceremonies.

• Occasional travel may be for customer requirements gathering, stakeholder workshops, and user research sessions. 

• Due to the geographical nature of the role, some availability outside standard UK or North American working hours may at times be  to coordinate with teams and customers across time zones. 

• This role works closely with the Mobile/SDK and Platform product teams but focuses on user-facing mobile and web application requirements - not SDK product specifications.