FIT4LESS MARKETING SPECIALIST

 
Who is a Fit4Less Marketing Specialist?

The Fit4Less Marketing Specialist coordinates and executes marketing initiatives across contests, promotions, out-of-home and on-premise advertising, and club communications. The position acts as a liaison between Marketing, Operations, external vendors, and club teams, ensuring projects are delivered accurately, on time, and in alignment with brand standards. With a strong eye for design and exceptional organizational skills, the role supports signage, new club openings, and promotional campaigns from planning through execution.

Working with Fit4Less Gives You:

• Ongoing training and development to ensure a long and successful career path.
• Unlimited growth potential.
• Free Fitness Membership.
• Group health care plans.
• Fun and energetic atmosphere to come to every day!

Job Summary:

Delivers marketing materials to increase brand awareness, market share and profitability.

• Coordinates marketing initiatives such as flyers, signage, ad and media placements;
• Manages timelines, creative requirements, and deliverables in collaboration with internal teams;
• Supports signage execution, including but not exclusive to print and narrowcasting across club locations to ensure brand consistency;
• Coordinates local marketing efforts in alignment with broader marketing strategies.

Collaborates on marketing opportunities and the scope of work to maintain brand consistency and enhance prospect and member awareness and engagement.

• Manages club signage templates and documentation in collaboration with Operations;
• Coordinates with construction teams, Operations, and club leadership during new club openings and relocations;
• Creates signage packages and communication materials for clubs;
• Attends planning and construction meetings as needed;
• Produces temporary signage when required, demonstrating a strong eye for design.

Delivers marketing workflows, documentation, and communications while supporting operational requests to ensure effective completion of collaborative initiatives.

• Coordinates marketing tasks and manages project boards and workflows;
• Supports ad hoc club and Operations-related marketing requests;
• Maintains marketing documentation, trackers, and spreadsheets;
• Develops and coordinates club-facing marketing communications.

Deliver innovative creative initiatives that build brand health and help to deliver against key goals and objectives.

• Manages promotional and contest execution, including prize inventory and winner communications;
• Coordinates membership setup and fulfillment related to promotions;
• Ensures promotional rules and regulations are accurate, approved, and posted where required;
• Supports local marketing initiatives tied to promotional activity;
• Analyzes, tracks and reports on assigned brand initiatives and/or project performance.

Our Ideal Fit4Less Candidate:

• Diploma in marketing or related field.
• 3 years in marketing/digital marketing or related field.
• Understanding of branding and brand alignment
• Understanding in retail marketing, experiential and/or out-of-home marketing and communication.
• Critical and trained eye for design and brand presentation
• Advanced written and oral communication skills
• Proficient with Canva and Microsoft 365
• Experience with AI tools to support workflow efficiencies and productivity
• Experience with project management tools for task management, workflows and project tracking
• Level of self-direction with the ability to prioritize and produce high-quality results quickly and efficiently
• Ability to work independently or in an integrated team approach
• Proven excellence in organizational, planning and time management skills
• Analytical skills, you can investigate information and draw insights from data

Compensation:

It is expected that the selected candidate will start at a base salary of $56,000. This position is eligible for bonuses in addition to the base salary. The annual range of expected compensation for the position is $56,000 - $72,000 determined by performance, time in the position and variable compensation earned.

This job posting is for an existing vacancy.

Diversity and Inclusion

At Fit4Less, we are committed to fostering an inclusive, accessible environment, where all employees and members feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. We are committed to meeting the accessibility needs of persons with disabilities in a manner that respects their dignity and that is equitable. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Help Protect Yourself Against Recruitment Fraud

Many companies are experiencing an increase in recruitment fraud in the form of fake job postings on social media and career sites.

Protect yourself: 

To help protect against potential hiring scams, please be aware that Fit4Less positions are posted to jobs.goodlifefitness.com and must be applied to via the secure portal on that site; Job offers or requests for banking information or your SIN will never be sent or requested via email, phone, or text message; Please verify that the person you are communicating with has a @fit4less.ca email address.

If you currently work for us, Associates should only apply to positions on the Jobs Hub in Workday.  All job offers and requests for banking information or SIN should be completed only through, and when logged into Workday.  We will never send or ask any Associate or Candidate to send this information via email, phone or text. 

Please verify that the person you are communicating with has a @fit4less.ca email address.