Paid Media Specialist
ServiceTitanReady to be a Titan?
We are looking for a powerhouse Paid Media Specialist to join our performance marketing team at ServiceTitan. This is a high-impact role requiring a strategic leader with 2+ years of hands-on experience across the full Google and Microsoft Ads suites as well as familiarity with Programmatic advertising. You will be the architect of a unified, full-funnel strategy—balancing high-intent Search with high-impact YouTube, Display, and Demand Gen campaigns.
The ideal candidate doesn't just "run ads"; they are a proactive growth driver who integrates data, creative, and technical precision to exceed business KPIs.
What you'll do:
Holistic Strategy: Develop and execute a cross-channel media plan where Search, Video, and Display work in a unified ecosystem to drive both brand awareness and direct conversions in coordination with other channels such as Paid Social, Organic, and ABM.
Full-Funnel Management: Direct management of high-scale budgets across Google Ads (Search, YouTube, Display, Demand Gen) and Microsoft Ads.
Proactive Innovation: Constantly identify and test new betas, audience segments, and bidding strategies. You are expected to stay ahead of industry shifts (e.g., privacy changes, AI-driven bidding).
Creative Strategy & Feedback: Act as the bridge between performance data and the creative team, providing granular, actionable insights to optimize video and static assets.
Communication: Translate complex multi-channel performance data into high-level business insights for leadership and teammates, focusing on incremental growth & ROAS.
What you'll bring:
Experience: 2+ years of dedicated experience in paid media advertising, with a proven track record of managing multi-million dollar annual budgets.
Platform Expertise: Mastery of Google Ads (Search, YouTube, Display, Demand Gen), Microsoft Ads, and Google Ads Editor.
Technical Proficiency: Deep knowledge of integrations (e.g., Salesforce/HubSpot) for closed-loop reporting, data analysis, and issue solving.
Strategic Mindset: Ability to explain the "Halo Effect"—how top-of-funnel visual media directly influences bottom-of-funnel search volume.
Proactive Communication: High-level verbal and written communication skills; ability to manage expectations and influence stakeholders at all levels.
Be Human With Us:
Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us.
What We Offer:
When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:
Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
Holistic health and wellness benefits: Company-paid medical, dental, and vision for you and your dependents, RSP match, and an employee assistance program.
Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.
Our Commitment to Inclusion:
At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. ServiceTitan is an equal opportunity employer. We do not discriminate against employees based on race, colour, religion, creed, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), marital status, family status, sexual orientation, or any other characteristic protected by applicable provincial legislation.
Accommodations are available on request for candidates taking part in all aspects of the selection process.
Use of AI Technology:
We use technology, including automated and AI-assisted tools, to support certain aspects of our recruitment process. These tools are designed to improve efficiency and enhance the candidate experience. AI tools are not used to make hiring decisions; all hiring decisions are made by our hiring teams.
A Note on the Application & Hiring Process:
This position advertised is for an existing vacancy. We are currently seeking a qualified candidate to fill this position and will be reviewing applications on a rolling basis.
Compensation Disclosure:
ServiceTitan is committed to fair and equitable compensation for all of our employees. We thoughtfully consider a wide range of factors when determining individual compensation. The expected compensation for this role for candidates residing in Canada is between $71,800 CAD - $107,800 CAD. Actual compensation for an individual may vary depending on many factors, including skills, performance over time, business needs, qualifications, experience, and location. In addition to the base salary, the total compensation package also includes equity and a holistic suite of benefits. This position may also be eligible for a bonus.
Personal Information:
ServiceTitan collects your personal information to support its business operations, including for human resources, employment, benefits administration, health and safety, and other business-related purposes as well as for legal compliance. You can review further details of such collection and use in our