Sales Intelligence & Insights Analyst, Senior

Position: Sales Intelligence & Insights Analyst, SeniorPosition Type: Full-time, Permanent (Existing Vacancy)Location: Toronto, ON (Remote)Division: Advertising Operations and Innovation   The Company:Postmedia is a Canadian newsmedia company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team. The Opportunity:As the Senior Analyst, Sales Intelligence & Insights, you will be a strategic lead within the Advertising Operations and Innovation department. You are responsible for architecting data-driven frameworks that empower our sales teams and define our long-term go-to-market approach. You will bridge the gap between complex technical infrastructure and executive-level decision-making, ensuring our advertising solutions are backed by world-class intelligence. What You’ll Do:• Lead the design and implementation of analytical frameworks to support multi-channel go-to-market campaigns for the Postmedia portfolio.• Lead data-driven recommendations for the CRM roadmap, acting as the primary strategic architect for HubSpot enhancements, including the governance of complex property mapping and the deployment of advanced lead-scoring models in collaboration with the Sales Reporting and Governance team.• Architect and oversee the "Business DNA" framework, automating the delivery of deep-market intelligence and competitive footprint analysis to the sales force via centralized research repositories.• Establish and enforce margin governance protocols, implementing "hard floor" pricing strategies and discount triggers within sales enablement tools to protect profitability.• Develop sophisticated lead-scoring models that leverage firmographic data and digital maturity signals to prioritize high-propensity B2B prospects for the national sales team.• Lead the integration of Large Language Models (LLMs) into the research workflow, creating automated prompts and agents that classify business prospects and generate executive-level audits.• Design end-to-end data validation workflows (using n8n or similar) to monitor the health of client tracking (GTM/Pixels) and ensure the integrity of attribution reporting.• Drive the evolution of the Sales Tech Stack, evaluating emerging tools and managing the technical transition toward unified authentication and streamlined user experiences.• Synthesize complex datasets into high-level executive summaries, providing proactive recommendations on revenue leakages and market trends.• Collaborate with sales leadership to define sales objectives, territory optimization, and performance metrics.• Mentor and provide guidance to cross-functional partners on data best practices and the use of emerging AI/automation tools.• Partner with Sales Operations, PMO, Product, and Marketing teams to ensure cohesive product positioning and messaging in the market. Who You Are:• 5+ years of experience in sales strategy, revenue operations, or business intelligence, preferably within a media or advertising environment.• Mastery of CRM Architecture: Extensive experience managing HubSpot or similar platforms, with the ability to transform business requirements into technical architecture.• Advanced Technical Literacy: Expert proficiency in data visualization (Tableau/Power BI) and a sophisticated understanding of workflow automation (n8n) and the application of LLMs for business intelligence.• Strategic Thinker: Deep understanding of the advertising landscape and B2B sales cycles, with the ability to translate technical "noise" into clear narratives.• Exceptional Communicator: Strong presentation skills with the ability to influence stakeholders and executive leadership at all levels.• Project Management Expert: Demonstrated ability to manage multiple high-priority projects simultaneously in a fast-paced setting.• Meticulous Detail-Oriented: A steadfast commitment to data accuracy, integrity, and proactive problem-solving.• Educational Background: Bachelor's degree in Business, Marketing, Finance, or a related analytical field is strongly preferred.   Compensation:  Employment offers presented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location.  Base Salary: $59,0001 - $70,000