Senior Marketing Manager, Special Bases - Consumer Base Management

Description

Join our team

The Consumer Base Management team is seeking a Senior Marketing Manager to lead the strategy and implementation of 4P initiatives for the Special Bases portfolio. 

Special Bases focuses on customer retention and churn management for strategic cohorts that require specialized treatment paths - whether due to competitive market dynamics, critical customer experience factors, emerging market shifts, or other risk indicators that demand tailored engagement strategies.

If you are a strategic thinker who thrives in a fast-paced, evolving environment, demonstrates strong ownership, and wants to make a tangible impact on millions of customers, this role is for you.

What we'll accomplish together

You will be a central figure within TELUS Consumer Solutions, collaborating with diverse cross-functional teams and stakeholders. Your primary responsibility will be to develop comprehensive 4P approaches and work with the marketing manager to ensure excellent market execution.

As a natural proactive leader, you will work with multiple stakeholders and business units to drive awareness of these programs, evolving the program to meet current market dynamics while also delivering exceptional business outcomes. You will play a critical role in our base management strategy, embracing ambiguity and initiating opportunities to develop this role to its full potential.

Here's how you'll contribute

• Strategic Ownership
  • Own end-to-end strategy development and implementation of 4P approaches for all special bases initiatives
  • Evolve programs to meet current market dynamics while driving measurable business outcomes
  • Identify white space opportunities and develop net new initiatives that move the needle
• Innovation & Execution
  • Continuously introduce fresh ideas and innovative approaches that advance the portfolio
  • Partner with Marketing Managers/Specialists to craft compelling campaign plans and ensure flawless multi-channel execution
  • Enable frontline teams with the tools and insights they need to succeed
• Collaboration & Influence
  • Work with cross-functional stakeholders to analyze performance, extract actionable insights, and identify improvement opportunities
  • Build compelling narratives and present findings confidently to diverse audiences, including including senior leadership
  • Secure leadership buy-in through exceptional storytelling, data-driven recommendations, and strategic negotiation

Qualifications

You're the missing piece of the puzzle 

• 5+ years experience in marketing, ideally within wireless consumer businesses
• Self-starter with strong initiative and the ability to navigate ambiguity effectively
• Proven experience garnering buy-in from all levels of a large organization including senior leadership through strong storytelling, presentation, and negotiation skills
• Ability to cultivate strong stakeholder relationships to enable successful co-creation of initiatives that yield positive business outcomes
• Excellent attention to detail with an ability to manage multiple projects and programs efficiently
• Proficiency in analytic tools (e.g., Tableau, Looker, Domo) to interpret data and formulate actionable recommendations
• Extensive experience leading cross-functional teams on complex projects or campaigns

What we give back to you

• A unique opportunity for end-to-end ownership, from strategy development to campaign planning, offer development, execution, and reporting
• Gain in-depth knowledge of the telecom business, including product development, business development, and Customer First initiatives
• Collaborate with a diverse team in a dynamic and fast-paced environment, pioneering evolving marketing strategies
• Access to development and training tools to support your personal growth
• Mentorship opportunity with junior and senior team members
• An organization that supports your contributions to the community
• Competitive pay and benefits
• Exclusive discounts on various TELUS products and services, as well as partner organizations, just for being an employee!
• A culture that values both hard work and having fun!

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