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Senior Web & Content Coordinator (Contract)

World Animal Protection
8 days ago
Contract
Remote
Canada
$48,650 - $62,550 CAD yearly

We’re seeking a Senior Web & Content Coordinator to lead and enhance our digital presence, driving supporter engagement across web, email, and digital campaigns.


This is a 10-month parental leave replacement contract, with the possibility of extension.


In this role, you’ll manage the organization’s bilingual (English/French) website, lead SEO/AEO and eNewsletter strategy, and create compelling digital content. You’ll combine technical expertise with creativity to optimize performance, grow engagement and strengthen online visibility.


Location: Preferably Toronto or nearby (remote-first environment)
Salary Range: $48,650 – $62,550 annual
Type: Temporary contract (10 months, potential for extension)


Key Responsibilities


  • Manage and optimize English and French websites (content updates, new pages, UX improvements) on Optimizely CMS
  • Develop and execute SEO/AEO and digital content strategies
  • Use our marketing calendar and programs updates to inform content plans
  • Lead the development of the monthly eNewsletter and advocacy email campaigns
  • Create and oversee digital content and creative (web pages, blogs, email, graphics, video)
  • Maintain and optimize email marketing and engagement systems
  • Monitor and report on web and campaign performance with Google Analytics
  • Collaborate cross-functionally and with external vendors
  • Ensure content quality, consistency, and alignment with brand strategy


Skills, Knowledge and Expertise


  • 5+ years of experience in web/digital marketing and CMS management
  • Strong SEO, SEM, and digital campaign expertise
  • Experience with HTML, CSS, JavaScript, Google Analytics and Content Management Systems like Optimizely
  • Proficiency in email marketing platforms (e.g., Engaging Networks)
  • Skilled in analytics, reporting, and performance optimization
  • Experience with Adobe Creative Cloud, Canva or similar design tools
  • Excellent writing skills for web and email engagement
  • Strong project management and organizational skills

Good to have:
  • NGO/charity experience
  • Knowledge of animal welfare, environmental or conservation issues
  • French language skills

Core Competencies
Detail-oriented, strategic thinker, strong communicator, adaptable team player, creative and data-driven.