Growth Marketing Manager

What Does Shinydocs do?

Most organizations are drowning in data - documents scattered across systems, hard to find, harder to trust. Shinydocs fixes that. We build AI-powered software that helps businesses locate, classify, and govern their unstructured data at scale, turning chaos into clarity. Our platform gives organizations control over their content landscape so they can work faster, stay compliant, and actually find what they're looking for.

Why This Role Exists

We have a product that solves a real, expensive problem for companies and a sales motion that converts. We are building is a repeatable engine that brings the right buyers to us. This role exists to lead that effort. You'll drive the programs, channels, and experiments that generate top-of-funnel pipeline - with a hard bias toward organic and inbound. It's not a campaign coordinator job. It's a builder job.

What You'll Do

Organic & Inbound Growth

• Lead the strategy and execution for building inbound pipeline - this is your primary mandate
• Develop an SEO / AEO content program rooted in what our ICP is actually searching: information governance, data compliance, enterprise search, unstructured data risk
• Build and run a Social presence that consistently puts Shinydocs in front of CIOs, records managers, information governance leads, and compliance officers
• Publish content - articles, landing pages, guides - that attracts the right buyers and compounds over time

Demand Generation

• Design and run multi-channel marketing campaigns that move prospects from aware to engaged - think content campaigns, webinars, and events, not outbound sequences
• Build and manage a lead scoring and segmentation approach so sales spends time on the right conversations
• Identify, test, and double down on the channels generating real pipeline - kill what doesn't work fast

Experimentation & Analytics

• Run structured growth experiments across channels, messaging, and formats - document what you learn and build on it
• Lean into the metrics that matter: organic traffic, MQLs, conversion rates, pipeline contribution
• Report clearly on what's working and make the case for where to invest next

Collaboration

• Partner closely with sales to understand what makes a quality lead and feed that back into targeting and messaging
• Work with any external contractors or agencies brought in to support content or design when needed

Who You Are

• Experience in growth marketing or demand generation in a B2B SaaS environment
• You've run organic growth programs and can point to results - traffic, leads, or pipeline you drove through content and SEO
• You're analytical and creative in equal measure - you use data to decide where to focus and strong writing to execute
• You're comfortable being scrappy: you'll write the Social post, set up the CRM sequence, and pull the analytics report yourself
• You move fast, test often, and don't wait for perfect conditions to launch
• You're hungry - you want to be the person who built the growth engine, not the person who inherited one
• Bonus: experience marketing to compliance-heavy buyers (legal, government, financial services, oil & gas)

What the First 90 Days Look Like

1. Month 1 - Audit current organic presence and active channels; interview sales team to understand ICP and top objections; establish baseline metrics
2. Month 2 - Launch content, own the Social cadence, tighten lead scoring and nurture flows
3. Month 3 - Full-funnel marketing campaign live, reporting dashboards in place, experiment backlog prioritized and running

Why Shinydocs?

We are excited that you are here and interested in learning more about us. Shinydocs is committed to providing a barrier-free and inclusive work environment where everyone belongs. We want our team to be able to do their best work, be their whole selves, and experience their full potential. We are an equal-opportunity employer. All employment decisions are based on business and job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate.

If you require support and/or accommodation during any phase of our hiring process, please do not hesitate to connect with us by sending an email to accommodation@shinydocs.com. All information received concerning accommodation will be kept confidential.  

The future is bright and “shiny” at Shinydocs. We live by our values of Excellence, Adaptability and Teamwork. You’ll be surrounded by the best and brightest minds who truly value your contribution. They will be excited to collaborate with you and will be cheering you on every step of the way.

• Satisfying Work: We’re building new exciting stuff that solves real-world problems for organizations. Everyone here is empowered and enabled to do their best work.
• Remote First: We’re committed to a remote-first work environment. We offer flexible hours and respect our team members schedules to enable them to find the work-life harmony that they deserve to have in their lives. 
• Comprehensive Total Rewards & Wellness Package: We collaborate with our whole team to develop programs that meet their needs including offering fully paid group benefits from day one, Health Care Spending Account, RRSP matching and a Phone and Internet subsidy.

Shinydocs does not use AI in their hiring process, your resume will be reviewed by a real person. This is an existing vacancy.

Salary Range: $75,000 - $95,000 CAD