Marketing Operations Lead (Remote)

"Marketing Ops is the backbone of how GTM actually works.  When it’s done right, everything else works better, and that’s incredibly impactful and energizing work."
— Sarmad Faraz, VP Marketing

Position Summary

The Marketing Operations Lead is a hands-on, highly impactful role responsible for owning JETNET’s marketing campaign execution calendar and HubSpot instance end to end. Serving as the operational backbone of the marketing team, this role ensures campaigns are executed accurately, optimized continuously, and supported by trusted data and reporting.

You will partner closely with Marketing, Sales, and Revenue Operations to ensure campaigns scale efficiently, funnel performance is visible and actionable, and marketing performance is consistently aligned to quarterly and annual pipeline goals.

Key Responsibilities

• Own day-to-day administration of HubSpot Marketing Hub
• Design, build, and optimize workflows, lifecycle stages, lead routing, and scoring logic
• Ensure campaign setup, attribution, and tracking are applied consistently and correctly
• Maintain data integrity across contacts, companies, and campaign properties
• Support and optimize multi-channel campaigns including inbound, outbound, ABM, re-engagement, and events
• Monitor campaign performance and proactively identify optimization opportunities
• Build and maintain executive-ready dashboards and reports in HubSpot
• Own reporting on MQLs, funnel conversion rates, pipeline contribution, and campaign ROI
• Identify funnel inefficiencies, drop-offs, and data gaps, and drive improvements
• Create scalable marketing operations processes, documentation, and standards

What We’re Looking For

• 3+ years of experience in Marketing Operations or a similar role
• Strong hands-on experience with HubSpot Marketing Hub
• Proven ability to build dashboards and deliver actionable performance insights
• Solid understanding of B2B SaaS marketing funnels and attribution models
• High attention to detail and comfort working deeply in systems, data, and workflows
• Ability to troubleshoot issues quickly and prevent execution errors before launch
• Collaborative mindset with experience partnering across Marketing, Sales, and RevOps
• A builder mentality, you enjoy creating structure, clarity, and scalability

Location

• This is a remote role open to applicants based in Canada with current legal authorization to work in Canada.
• Strong preference for candidates based in Ontario and Alberta

Starting Compensation Range

$75,000 - $85,000 CAD annually

Why Join Us?

At JETNET, you’ll be part of an innovative company that stands at the forefront of aviation data solutions with a sterling reputation in the industry.

Benefits That Support Your Well-Being

• Remote Work Flexibility: Enjoy a balanced work-life arrangement with remote flexibility, empowering you to deliver your best work from home.
• Comprehensive Paid Time Off: We understand the value of rest and recharge, so we offer competitive PTO to support a healthy work-life balance.
• Comprehensive Benefits Coverage: With health, dental, and vision benefits, we prioritize your well-being so you can focus on making an impact.

Ready to take flight with us? Apply today and become a part of the JETNET Team!