Territory Sales Representative (Western Canada)

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The Opportunity

Territory & Account Management

• Manage and grow assigned territory (AB, BC, MB), maintaining strong relationships with provincial boards, distributors, and key retail partners.
• Act as the primary point of contact for day-to-day sales communications within the territory.
• Conduct regular account check-ins, business reviews, and follow-ups to support sell-through and brand performance.

Sales Execution & Market Development

• Execute sales strategies developed in collaboration with the National Sales Manager and Commercial team.
• Support new product launches, listings, and regional rollouts.
• Identify new opportunities for distribution, listings, and promotional activity within the territory.
• Represent Atlantic Cultivation at industry events, trade shows, and retailer meetings as required.

Forecasting, Reporting & Insights

• Track sales performance, product movement, and market trends within the territory.
• Provide regular feedback on retailer needs, competitive activity, pricing, and consumer trends.
• Support forecasting, demand planning, and allocation discussions with internal teams.

Cross-Functional Collaboration

• Work closely with the National Sales Manager on stock offers, provincial submissions, and territory priorities.
• Liaise with inventory, logistics, and QA teams to ensure accurate product availability and compliance.
• Support issue resolution related to orders, deliveries, or product concerns in-market.

• Post-secondary education in Business, Marketing, Sales, or a related field.
• 2-4 years' experience in a sales, territory management, or account management role in the cannabis industry
• Working knowledge of the Cannabis Act and provincial cannabis distribution models in Western Canada.
• Proven ability to build and maintain strong customer relationships in a B2B environment.
• Strong communication, negotiation, and presentation skills.
• Comfortable working with sales data, CRM tools, and reporting dashboards.
• Self-motivated, organized, and able to manage time effectively across a large geographic territory.
• Willingness and ability to travel regularly within Alberta, British Columbia, and Manitoba.

Atlantic Cultivation Ltd. (ACL) is a proudly local, premium cannabis company rooted in the heart of St. John's, NL. From our state-of-the-art cultivation facility to our growing network of Atlantic Cannabis retail stores across the province, we're shaping the future of Newfoundland & Labrador's cannabis industry.

With 10 licensed locations and counting-from St. John's to Corner Brook-we're more than just a cannabis company. We're a passionate team of innovators, growers, and budtenders obsessed with quality, driven by community, and committed to having fun along the way.

If you're ready to bring your energy, ideas, and passion to a fast-paced, growing industry, we'd love to welcome you to the team!

Job Specifics

• Remote role based in Western Canada (AB, BC, or MB preferred).
• Regular travel within the assigned territory is required.
• Valid driver's license and access to a vehicle required.
• Must be 19 years of age or older.
• Completion of a Criminal Record Check is required.

What We Offer

We offer competitive wages and a comprehensive benefits package including full health and dental, EFAP, and an RRSP matching program.
We are an equal opportunity employer and value diversity. We foster a safe and respectful work environment and strive to ensure our employees represent that in their communities.

*This opportunity is only open to candidates legally entitled to work in Canada. Only those selected for an interview will be contacted.